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Charlize Theron is the new face for Christian Dior
August 17, 2004
Actress Charlize Theron has signed a contract with Christian Dior to be the face of its bestselling perfume J'adore, pitting her against fellow Oscar winner Nicole Kidman who will launch a similar campaign for Chanel.
Theron is due to star in print and television advertisements for J'adore starting in the autumn, a spokeswoman for Parfums Christian Dior said on Friday.
She could not provide details of the contract, but trade publication Women's Wear Daily (WWD) on Friday quoted industry sources as saying the South African actress had signed a three-year deal worth between $3 million and $5 million.
The former model is the latest celebrity to sign an advertising deal with a major fashion label, a trend which industry watchers say reflects public fascination with the lifestyles of the rich and famous.
Hilary Swank, another Oscar winner, headlines underwear ads for Calvin Klein while starlets Scarlett Johansson, Diane Kruger and Chloe Sevigny star in Louis Vuitton's autumn campaign.
Source: moono.com
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